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The West
Branding, Real Estate
Dutch innovators Concrete Architects foster community living through a new form of architectural typology in the historical Hell's Kitchen.
Agency
Pandiscio Green
Involvement
Brand Development, CGI Art Direction, Sales Gallery Design, Print Collateral
Brand
The name and visual identity embraces Manhattan's industrious west side, establishing a new frontier for community living.
Logo & identity by Nina Harcus
Floor plans by Andrew Lai
Visuals
Playful tensions drive a common narrative throughout the images – brick and glass, indoor and outdoor, open and secluded.
CG Imagery by VUW
Sales Gallery
Casual seating and lush greenery reflect the community atmosphere and energy that the property aims to deliver.
A mural wall by artist Tony Rubin echoes a larger permanent version on the rear facade of the building.
Agency Pandiscio Green
Creative Director Mike Green
Art Director Marlin Torres
Designer, Graphics Nina Harcus
Designer, Architecture Andrew Lai
CGI Studio VUW
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