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Rose Hill
Branding, Real Estate
The Rockefeller Group, a preeminent developer of architectural pedigree, builds their first luxury residence in Manhattan, marking a momentous chapter in a revered legacy.
Agency
Pandiscio Green
Involvement
Brand Development, CGI Art Direction, Sales Gallery Design, Print Collateral
Brand
Visual identity combines the elegance and glamour of a classic aesthetic interpreted into a modern vocabulary for contemporary New York living.
Stationery suite and brochure by Nina Harcus
Floor plans by Andrew Lai
Visuals
A combination of marketing-forward Hero images and photography style vignettes celebrates architectural grandeur with an emotive point of view.
CG Imagery by Recent Spaces
Sales Gallery
A film by commissioned artist Marco Brambilla re-contextualizes Rockefeller's historical icons and serves as a grand introduction to the physical sales gallery.
The intimate space required a clear and direct division of zones: An immersive introduction, an informational lounge and a tangible model suite.
Agency Pandiscio Green
Creative Director Richard Pandiscio
Art Director Marlin Torres
Designer, Graphics Nina Harcus
Designer, Architecture Andrew Lai
CGI Studio Recent Spaces
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